In 20 years of strategy, I was never passionate about advertising. My passion was always about people.

Call it People-centric Design if you wish or a Design Thinking approach, but all these smart words mean that something of value should be created in all aspects of a product or a communication piece. And there are virtually no boundaries on how you do that.

For me, it meant that on top of advertising strategy I had to learn how to do interviews, create personas, how to copyright and prototype, how to code, and how to create UX/CX that engages people with the products and brands that I help to make.

LATEST PROJECTS

An entertainment park that knows how to engage parents.

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Now the biggest online learning platform in Lithuania.

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Design for the moments of grievance, sadness and fragile masculinity.

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Updated November, 2021.