My name is Rob and I am passionate about people. Apart from that I am certified HCI (GeorgiaTech), UX (UCSD) and gamification professional. 

But it is not only UX – I like to call myself a T-shaped product designer. I conduct interviews, write scenarios, copyright and prototype, I even code mobile MVPs… But my best is in creating inspiring personas and muti-touchpoint user journeys.

Call it a “People-Centric Design” or a “Design Thinking Approach”  if you wish, but all these smart words mean that value should be created in all aspects of a product or a communication piece. Each touchpoint, every micro-interaction needs to find a logical place in the context of a user. In my eyes this is the only way to create software that people love.

If we are on the same page here, please follow me on LinkedIn for articles and ideas on the subject.


An entertainment park that knows how to engage parents.


Now the biggest online learning platform in Lithuania.


Design for the moments of grievance, sadness and fragile masculinity.


Updated February, 2022.