In 20 years of strategy, I was never passionate about advertising. My passion was always about people.

Call it People-centric Design if you wish or a Design Thinking approach, but all these smart words mean that something of value should be created in all aspects of a product or a communication piece. And there are virtually no boundaries on how you do that.

For me, it meant that on top of advertising strategy I had to learn how to do interviews, create personas, how to copyright and prototype, how to code, and how to create UX/CX that engages people with the products and brands that I help to make.


An entertainment park that knows how to engage parents.


Now the biggest online learning platform in Lithuania.


Design for the moments of grievance, sadness and fragile masculinity.


Updated November, 2021.