The market analysis revealed that 83% of adult internet users conduct online research for health-related queries. Our interviews with the target audience indicated that most clinic patients do this because they have forgotten or misunderstood what the doctor explained during appointments. Additionally, patients often fail to fully adhere to doctor-advised lifestyle changes, which are integral to their treatment. However, 92% of patients expect personalized reminders from their healthcare providers.

Studies have shown that patient-doctor collaboration outside of appointments is crucial for overall patient satisfaction. Patient engagement strategies can reduce hospital readmissions for chronic disease patients by 30%. Despite the clear benefits in treatment outcomes and patient satisfaction, patient engagement remains a challenge. Existing solutions like Medisafe and Flo address specific health issues but lack a holistic approach to patient care.