Fragile
Built different
It takes a Michelin starred chef to produce something extraordinary from ingredients we all have in our kitchens. Deeply experienced life, unique perspective and competence is the secret sauce to experience worth crossing half the world for.
At Fragile, we cook up haute cuisine of digital products.
Welcome to our kitchen.
What’s fresh
HOUSE PRODUCT
Invisible e-commerce engine for 5M small European food producers who feed economies but can hardly feed themselves. Fragile: idea to working MVP.
COMMISION
A community-driven social network built around meeting real people in real life. Fragile: code and interaction design.
COMMISION
Helping fintech veterans find new audiences through building products that work in fast paced, agile and DIY environments. Fragile: digital presence.
In short
Fragile is Trakai-London-Berlin-based Flutter & design studio where we imagine, design and build our ideas, and collaborate with those who dream big.
For a long time we were a part of digital creative conveyer. We shot out ideas, strategies, business plans, digital products and advertising campaigns, all neatly packaged and ready to take away within two minutes. Hyperproduction of “creativity” no less. A feature of our times that just like McDonalds stuffs your face but leaves you longing for your mother’s stew.
The thing is, all ideas are born fragile. They can easily be missed or squished, if not treated carefully. Put them through a series of “we know how it’s done, we’ve done it before” and if you’re lucky ideas will only abandon you only for a day or two.
Here, we strive to do things differently. To move the focus from production to artistry, from product to artefact, from expected to never seen before.
For a mere 7.33 billion people who have access to digital tech.
Polite notice
1. First of all, care. Deeply and genuinely about other people. Care enough to silence your ego, break your assumptions and change your own personal beliefs. Detachment means the death of anything truly beautiful.
3. Creating “frictionless experiences” is as ambitious as wanting to be a rock. People seek human-like interactions and relationships, even with objects. The goal isn’t to attain perfection, but to share an experience.
2. Relying too much on data and statistics is not suitable when designing for humans. Real quality comes from combining it with empathetic experience of the lives of others.
4. We have no interest in building things that have already been built and work well. Propagating more of the same with no value added is pontles consumerism.
5. Sustainability can no longer be a “honourable mention”. If you don’t contribute to the solution, you are contributing to the problem. There isn’t another choice anymore.
6. Behavioural change happens only when people end up in places that enable a different kind of thinking, feeling and behaving. No amount of “educating your users” will get them there or keep them genuinely engaged.
For all business related enquiries please contact erika@fragile.digital