Our research revealed significant market needs among freelance creators who struggle with complex accounting tasks. Many users expressed frustration with existing solutions that felt impersonal and inadequate for their specific needs. Key insights included a strong desire for user-friendly, trustworthy, cost-effective yet fun and exciting tools. Users highlighted pain points such as the difficulty of tracking expenses, understanding tax obligations, and managing invoices. The competitive landscape showed a gap for an app that could cater specifically to the freelance creator demographic with personalized and simplified features.