It takes artistic sensibility, deep experience of life and a unique perspective to build something extraordinary with tools that we all have access to. At Fragile, we imagine, build and launch digital products that excite us.

Fragile is Trakai-London-Berlin-based Flutter&Design studio where we imagine, design and build our ideas, and collaborate with those who dare to dream.   

For a long time we were a part of digital creative conveyer. We shot out ideas, strategies, business plans, digital products and advertising campaigns, all neatly packaged and ready to take away within two minutes. Hyperproduction of “creativity”, no less. A feature of our times that just like McDonalds stuffs your face but leaves you longing for your mother’s stew. 

The thing is, all ideas are born fragile. They can easily be missed or squished, if not treated carefully. Put them through a series of “we know how it’s done, we’ve done it before” and if you’re lucky ideas will only abandon you only for a day or two. 

Here, we strive to do things differently. To move the focus from production to artistry, from product to artefact, from expected to never seen before. And to do so, we rely on artistic processes to bring about ideas and insights, craft – to hone them to fruition.

1. First of all, care. Deeply and genuinely about other people. Care enough to silence your ego, break your assumptions and change your own personal beliefs. Detachment means the death of anything truly beautiful.

2. Creating “frictionless experiences” is as ambitious as wanting to be a rock. People seek human-like interactions and relationships, even with objects. The goal isn’t to attain perfection, but to share an experience.

3. Relying too much on data and statistics is not suitable when designing for humans. Real quality comes from combining it with empathetic experience of the lives of others. 

4. We have no interest in building things that have already been built and work well. Propagating more of the same with no value added is pontles consumerism.  

5. Sustainability can no longer be a “honourable mention”. If you don’t contribute to the solution, you are contributing to the problem. There isn’t another choice anymore. 

6. Behavioural change happens only when people end up in places that enable a different kind of thinking, feeling and behaving. No amount of “educating your users” will get them there or keep them genuinely engaged.

7. Respect your work. If you are tired, angry, sad or hungover – take case of that first.

© 2009 – 2023 Fragile

Invisible e-commerce engine for 5M small European food producers who feed entire economies but can hardly feed themselves. 

A community-driven social network for people who need a push to start meeting new people in real life.

Helping fintech veterans find new audiences through building products that work in fast-paced, agile and DIY environments.

© 2009 – 2023 Fragile